Cambridge Business Vocabulary in Use

Table of contents : Cover Page......Page 1 Marketing......Page 4 Introduction......Page 9 1. Work and jobs......Page 11 2. Ways of working......Page 13 3. Recruitment and selection......Page 15 4. Skills and qualifications......Page 17 5. Pay and benefits......Page 19 6. People and workplaces......Page 21 7. Career ladder......Page 23 8. Problems at work......Page 25 9. Managers,excutives and directors......Page 27 10. Businesspeople and business leaders......Page 29 11. Organizations 1......Page 31 12. Organizations 2......Page 33 13. Manufacturing and services......Page 35 14. The development process......Page 37 15. Innovation and invention......Page 39 16. Making things......Page 41 17. Materials and suppliers......Page 43 18. Business philosophies......Page 45 19. Buyers,sellers and the market......Page 47 20. Markets and competitors......Page 49 21. Marketing and market orientation......Page 51 22. Products and brands......Page 53 23. Price......Page 55 24. Place......Page 57 25. Promotion......Page 59 26. The Internet and e-commerce......Page 61 Money......Page 5 27. Sales and costs......Page 63 28. Profitability and unprofitability......Page 65 29. Getting paid......Page 67 30. Assets,liabilities and the balance sheet......Page 69 31. The bottom line......Page 71 32. Share capital and debt......Page 73 33. Success and failure......Page 75 34. Mergers,takeovers and sell-offs......Page 77 Personal skills......Page 6 35. Personal finance......Page 79 36. Financial centers......Page 81 37, Trading......Page 83 38. Indicators 1......Page 85 39. Indicators 2......Page 87 40. Wrongdoing and corruption......Page 89 41. Ethics......Page 91 42. Time and time management......Page 93 43. Stress and stress management......Page 95 44. Leadership and management styles......Page 97 Business skills......Page 7 45. Business across cultures 1......Page 99 46. Business across cultures 2......Page 101 47. Business across cultures 3......Page 103 48. Telephoning......Page 105 49. Telephoning 2:Getting through......Page 107 50. Telephoning 3:messages......Page 109 51. Telephoning 4:arrangements......Page 111 52. Faxes......Page 113 53. Emails......Page 115 54. Meetings 1:types of meeting......Page 117 55. Meetings 2:the role of the chairperson......Page 119 56. Meetings 3:points of view......Page 121 57. Meetings 4:agreement and disagreement......Page 123 58. Meetings 5:discussion techniques......Page 125 59. Presentations 1:preparation and introduction......Page 127 60. Presentations 2:main part......Page 129 61. Presentations 3:closing and questions......Page 131 62. Negotiations 1:situations and negotiators......Page 133 63. Negotiations 2:preparing......Page 135 64. Negotiations 3:furthering negotiations......Page 137 65. Negotiations 4:difficulties......Page 139 66. Negotiations 5:reaching agreement......Page 141 Answer key......Page 143 Index......Page 161